Using social media for marketing and PR purposes is one of those things that, when done right, can bring a ton of business and awareness your way.  However, when done haphazardly, it turns into hours of wasted time and frustration. Creating an effective social media campaign isn’t an exact science, so what you focus on depends on your business and what platforms you decided to use.  Luckily, our experts here at Mockingbird Creative have a few tips that will start you off in the right direction.

1.  Post with a purpose: Take time to think about each post your make.  What will your audience gain from the post?  Tell them about your latest project, special offers, what you are doing in the community, etc.  Personal posts that connect with your audience gain more traction.

2. Keep your brand consistent: Make sure you use the same logo, colors, and voice across all platforms, whether it be Twitter, Facebook, Google+, Instagram, or Pinterest.

3.  Interact with other businesses and individuals: When you see a relevant post that you enjoy, like it, retweet it, share it, or comment, to engage that user and possibly start a dialogue with them.

4.  Follow the right businesses/individuals:  Sometimes you can’t just sit back and wait for people to follow you.  It is important to actively seek out businesses and individuals who have interests that match your brand’s mission.  Start by following those who are following you and then take the time see who they’re linked to.  Look for local businesses and their followers, search through hashtags to see who has used them, and look for similar posts.