From The Blog

Mockingbird Collaborates with Arts Center of the Ozarks to Revitalize Brand10 min read

Dec 21, 2016

The Arts Center for the Ozarks has been a hub for creativity for fifty years, an important fixture in the Springdale, AR community that brings people together for art classes, live performances, and family events.

When Jenni Taylor Swain came onboard as the executive director of the Arts Center if the Ozarks, she decided the organization needed a new logo and web design that would both represent and speak to a broader base of people in the multicultural community of Springdale. Jenni knew Michelle Hedegard, our creative director, from their time at Walton Art Center in Northwest Arkansas, and she reached out to Michelle knowing the expertise of the Mockingbird team would mean quality results delivered quickly.

The two groups collaborated closely to rebrand the ACO in keeping with its mission to ignite new enthusiasm for downtown Springdale and bring more community members together for events. Rebranding means creating a new look and feel for an established product or company. Mockingbird replaced the tired, muted old ACO logo with a new, modern, colorful logo that reflects the vibrant and diverse population of Springdale and the new vivacity Jenni wants to bring to the community.

Former Logo

Former ACO Logo

Newly Developed Logo

Newly developed ACO logo by Mockingbird Creative

After developing the new logo, the Mockingbird staff redesigned the website in collaboration with ACO staff to instill the same vitality and celebration of diversity and community in the ACO’s web presence.

The process of rebranding and redesigning took about 30 days, confirming Jenni’s trust in Mockingbird’s ability to work quickly while delivering quality results.

The project was so successful that the ACO decided to move forward with Mockingbird on an ongoing basis to develop marketing collateral, help promote shows and events at the art center, and advertise holiday shows.

The partnership is a great fit between organization and agency that celebrates and builds on the vibrancy of the Springdale community.

If you’ve been thinking about rebranding your business and you want quality results delivered quickly, give us a call at 800-426-2044 or send an email to