From The Blog

Five Ways You Can Harness the Power of Online Reviews to Boost Your Business11 min read

Mar 24, 2017

Mockingbird is proud to introduce a new SaaS (software as a service) platform: Instant Reviews, the easiest way to get more online reviews for your business.

With mobile searches outpacing desktop searches, and a hefty portion of those mobile searches being done by consumers who are researching what to buy, online reviews can be a powerful way to drive traffic to your site and turn visitors into customers. When customers see positive online reviews before coming to your website, they’re largely pre-sold before even arriving on your landing page. Reviews also make you more visible in Google searches and non-Google sources, driving more traffic to your website.

Instant Reviews streamlines the process of writing online reviews so you’re sure to get more reviews more quickly than you would by waiting for them to trickle in over time. With Instant Reviews, your customers will receive a text asking if they would be willing to write a review, and if they agree, they’re provided with a link that will take them directly to your review page. Instant Reviews also aggregates reviews from both Google and Yelp, improving your visibility wherever your customers are looking for reviews of your business.

With Instant Reviews, you can get more online reviews and all the benefits that come with them. You can go even further to harness the power of those reviews with these five tips:

  1. Use reviews as research tools.

You may use different words to describe your services or products than what your customers or using, which means customers searching for your business may be typing something into the search bar that doesn’t lead them to your page. Try to include the phrases and keywords in the online reviews of both your business and your competitors’ businesses on your website to make it easier for customers to find you.

  1. Use reviews to connect with customers.

Pay attention to the kinds of customers who have written reviews for your business and why. This can give you valuable insight into how you can improve your services. It can help you decide which other customers are most likely to review you so that you can ask them to do so.

When a customer writes a new review, you can use it as an opportunity to contact the customer and say “thank you” and ask if they have any further feedback on how you can improve. It’s also a great idea to write responses to your reviews in a way that shows you’re invested in giving your customers the best possible experience.

You can also encourage potential customers to read your reviews before they call you by providing a link to your review page on your website with a message about how you’ve made your customers happy in the past. This can clear up questions your potential customers may have before they contact you and will make them more confident about doing business with your company.

  1. Use reviews as marketing material on your website.

You can copy and paste your customers’ reviews onto your website. You can even use them to create a “Reviews and Testimonials” page or a “Why Choose Us?” page. Research shows that consumers of the Millennial generation are more likely to trust reviews by customers than the selling points provided by the business itself, and by showing where the reviewer is from, you can tap into the emphasis on “local” content. And don’t worry – the results won’t get filtered out for being duplicates. Google just suggests that you ask your customers’ permission before embedding their reviews on your website.

You can also use reviews badges or widgets on your site to showcase how many great reviews you’ve received. If no badges are available on the site where you have a lot of good reviews, you can create one.

  1. Link to reviews in your AdWords ads.

By including a link to reviews in the AdWords ads that show up in Google searches, you can direct potential customers right to your review page, which can have enormous influence over their purchasing decisions.


  1. Use reviews to get ideas for blog post topics.


You can address certain selling points and any other topics your reviewers have brought up in more depth through blog posts. This shows your customers that you’re listening and that you appreciate their input. It can also help answer questions or address concerns you see being brought up frequently in reviews.

Online reviews are one of the best ways to connect with customers, both by improving loyalty with satisfied customers and by encouraging new customers to come in – and with Instant Reviews, getting online reviews is easier than ever.  To learn more about what Instant Reviews can do for you, visit the Instant Reviews website