From The Blog
Why WIX can be Bad for Your Small Business
WIX is marketed as a free, easy, do-it-yourself web development platform that allows people to create HTML5 websites with online drag-and-drop tools. While this may sound great – after all, who wouldn’t be interested in getting something for free instead of having to pay for it? – there are definite drawbacks to WIX that you should consider.
Taking the “easy” route means sacrificing customization – and possibly customers.
WIX provides templates into which users drag and drop content. While this makes it easy to build your own site, it seriously limits your options for customization. Sites designed using WIX tend to look and function pretty much the same. This may not sound like a huge problem, but it seriously limits the customization of your site in ways that can hurt your branding. For example, you wouldn’t design a website for a law firm and a website for a community art center the same way, would you? The landing page for your website should reflect your voice and the culture and mission of your business. Using a cookie-cutter layout limits your opportunity to communicate your brand. That’s one way you can get lost in the crowd of DIY websites that customers will pass over.
For an example of the power of customization, take a look at how Mockingbird designed this law firm’s website and this website for the Arts Center of the Ozarks. The differences in how these sites were built are essential to each organization’s online branding.
Slow loading may cause you to lose customers.
One of the common complaints about sites built with WIX is that they take a long time to load. Studies show that one in four people will abandon a website if it takes longer than four seconds to load. This is certainly something to consider if you’re wondering whether it’s worth it to invest in a professionally crafted website.
Search engine optimization is complicated, and a lack of customization can cause SEO problems.
Before it made major changes in 2016, WIX was notoriously terrible for SEO. There has been some clean-up, but not enough to make WIX equal to professionally-designed websites created by teams who can customize everything from the ground up. WIX is particularly bad for online stores or sites with blogs, from an SEO point of view. It does not give you control over the title tag, meta descriptions, or URLs of your products, and it also adds strange characters to the URLs for blog posts, which can hurt your SEO rankings.
SEO rankings matter because studies show most customers research products online before making a purchase, even when they make the purchase in a store. SEO is what increases your chances of showing up
The allure of WIX makes sense, but when you weigh the advantages and disadvantages of WIX against those of a professionally crafted website, WIX comes up short. Investing in a fully customized website will improve your SEO rankings, drive more traffic to your website, help you build your brand, and inspire trust in potential customers.
“Investing in a fully customized website will improve your SEO rankings, drive more traffic to your website, help you build your brand, and inspire trust in potential customers.”